This campaign was developed in collaboration with creative director Armando Guerra, with a clear focus on promoting Banesco’s standout offering: a 3% cashback benefit on select accounts. That key message served as the anchor for all creative pieces, designed to drive engagement and highlight the bank’s value proposition.
My role involved crafting and animating the visual assets for both television and social media platforms, ensuring consistency across formats while adapting the content to suit each channel’s dynamics. The campaign combined bold messaging with clean, modern motion graphics to capture attention and communicate the benefit clearly and memorably.
It was a strategic and creatively rewarding project, built on close collaboration and a shared commitment to delivering high-impact visuals that resonate with audiences and reinforce Banesco’s position in the market.
3% render icon
Tracking movement
Render Graphic
Render master Instagram
Render master HD
Concep and creativity by Armando Guerra
Animation by me