This campaign was developed in close collaboration with creative director Armando Guerra, with a clear focus on Banesco’s core message: its unwavering commitment to its account holders. The concept centered around emotionally resonant storytelling, designed to reflect the trust, connection, and long-term relationship the bank fosters with its clients.
My role involved animating the visual narrative and crafting motion graphics that elevated the campaign’s tone—warm, sincere, and visually refined. Each piece was designed to reinforce the idea of “Compromiso Banesco,” using symbolic moments and clean design to communicate the brand’s values across television and digital platforms.
It was a privilege to contribute to a campaign that honored the emotional bond between a financial institution and its community, and to collaborate once again with a creative team that values clarity, impact, and authenticity.
Logo Compromiso Banesco
Graphic intro
Graphic v2
Graphic promo close v1
Graphic promo close v2
Concep and creativity by Armando Guerra
Animation by me