This campaign was developed in close collaboration with creative director Armando Guerra, whose creative concept defined the foundation of the project. The focus remained on Banesco’s core message: its unwavering commitment to its account holders. The narrative was built around emotionally resonant storytelling that reflects the trust, connection, and long-term relationships the bank fosters with its clients.
My role was to execute and bring Armando’s creative vision to life through animation and motion design. I crafted the visual narrative, designed the motion graphics, and refined the overall tone to ensure it remained warm, sincere, and visually polished. Each piece was carefully developed to reinforce the idea of “Compromiso Banesco,” using symbolic moments and clean design to communicate the brand’s values across television and digital platforms.
It was a privilege to help materialize a concept that honors the emotional bond between a financial institution and its community, and to collaborate once again with a creative team that values clarity, impact, and authenticity.
Logo Compromiso Banesco
Graphic intro
Graphic v2
Graphic promo close v1
Graphic promo close v2
Concep and creativity by Armando Guerra
Animation by me