This rebranding initiative for Banesco Panama was developed in close collaboration with creative director Armando Guerra, whose creative concept defined the foundation and direction of the project. Together, we restructured the brand’s visual identity, introducing a fresh and minimalist design language that reflects Banesco’s evolution in the digital space.
Beyond the visual refresh, the project also focused on enhancing the brand’s sensory presence. My role was to execute and bring Armando’s creative vision to life through animation and motion design. I developed the motion system and integrated custom audio elements designed to evoke immediate recognition and emotional resonance—similar to the iconic impact of the Netflix intro. The goal was to give Banesco not only a modern look, but also a distinctive audiovisual identity that strengthens its presence across digital platforms.
The result is a cohesive and impactful brand experience, where motion, sound, and design converge to communicate clarity, innovation, and trust. It was a privilege to help materialize a concept that balances strategic vision with creative execution, and to collaborate with a team committed to elevating the brand’s connection with its audience.
Shape Brand
Banesco Menú cover 1
Banesco Menú cover 2
Gradient colors
Brand animation v11 plus Audio
Brand animation v1
Brand animation v2
Brand animation v3
Brand animation v4
Brand animation v5
Brand animation v6
Brand animation v7
Brand animation v8
Brand animation v9
Brand animation v10
Concep and creativity by Armando Guerra
Animation by me