The client provided a single artwork as the foundation for the project, which served as the basis for a 3D proposal designed to enhance the piece and maximize its visual impact. The campaign—titled Estrella Pork—was developed as a teaser initiative for the agency TOPLINE, aiming to generate anticipation and brand engagement ahead of the official launch. From the outset, the production was carried out in close collaboration, with every detail tailored to the client’s specific needs and creative vision.
The visual assets were designed to spotlight the brand’s identity while integrating it into a series of expectation-driven pieces, including promo close-ups and branded elements that featured participating labels. The result was a cohesive and emotionally resonant campaign that captured attention and built momentum across multiple touchpoints.
The visual assets were designed to spotlight the brand’s identity while integrating it into a series of expectation-driven pieces, including promo close-ups and branded elements that featured participating labels. The result was a cohesive and emotionally resonant campaign that captured attention and built momentum across multiple touchpoints.
