AI‑Driven Visual Execution for Topline “Modo XL” Campaign
For this project, I was hired by Topline to visually execute their creative concept for the Modo XL campaign. The client, Excel Automotriz, supplied a key visual and the strategic idea of transforming elements of their logo into the “XL” symbol, an identity built directly from the letterforms of the Excel Automotriz brand.
Topline provided the conceptual direction and initial ideas, and my role was to bring those ideas to life through design, animation, and AI‑driven production. I developed the full graphical execution, ensuring the XL transformation became the central visual language of the campaign.
The result is a cohesive, energetic set of promotional pieces that reinforce the brand’s message and give the campaign a strong, recognizable identity.
