Internacional de Seguro provided their 2D logo as the sole visual asset for a concept aimed at strengthening emotional connection with Panama’s football-loving audience. The piece was developed as a visual proposal to present to the client, showcasing how the brand could integrate seamlessly into culturally resonant moments.
Using aerial footage of the Rommel Fernández Stadium—supplied by TVN—a dynamic visual was created featuring the logo prominently embedded within the drone shot. The integration involved precise tracking and compositing to ensure the logo felt naturally part of the scene, amplifying its presence without disrupting the authenticity of the moment.
The goal was to position the brand as close to the people as the sport itself, leveraging the emotional power of football to reinforce familiarity and relevance. The execution was minimal yet impactful, with every detail crafted to align with the client’s communication objectives and the cultural tone of Panama’s market.
