For this Mother’s Day campaign for Oulun Kauppahalli, I managed the entire production pipeline from the initial idea to the final delivery. I developed the script, directed and filmed all footage, and executed the full post‑production process, including editing, color work, graphic design, motion graphics, and logo animation.
The client provided the official logo and brand assets, and I built the visual narrative around them. I collaborated with all the shops inside Kauppahalli, creating individual scenes that highlight their unique character while maintaining a cohesive visual identity across the campaign.
Since Finnish is not my native language, the marketing manager reviewed and corrected some parts of my Finnish copy to ensure linguistic accuracy and brand consistency.
The final piece reinforces the message that Kauppahalli is a place for every kind of mom, celebrating the diversity of its vendors and the warmth of the community.