Internacional de Seguro provided their 2D logo as the sole visual asset, requesting a proposal where the emblem would take center stage. In response, a 3D concept was developed to amplify its presence and create a striking visual experience. The logo was transformed into a large spherical structure—part of a series of branded installations known as logones—strategically placed throughout Panama City. These pieces were designed to foster a sense of closeness and brand familiarity within the urban landscape.
The production process was highly collaborative, with every detail aligned to the bank’s creative vision and communication goals. The language and tone of the visuals were carefully adapted to resonate with Panama’s market niche, ensuring cultural relevance and emotional connection. Through continuous dialogue and iterative refinement, each piece authentically reflected the brand’s identity while elevating its visibility and impact