McDonald’s provided their logo along with a selection of 3D assets, including an introductory sequence featuring ingredients from their signature burger—lettuce, tomato, and other key visuals. The piece was developed and presented to the client as a visual proposal, aiming to strengthen emotional connection with Panama’s football-loving audience by embedding the brand into culturally resonant moments.
Using aerial footage of the Rommel Fernández Stadium, supplied by TVN, a dynamic visual was created in which the McDonald’s logo was seamlessly integrated into the drone shot. The process involved precise tracking and compositing to ensure the logo felt naturally embedded in the scene, enhancing its presence without compromising the authenticity of the moment.
The objective was to position the brand as close to the people as the sport itself, leveraging the emotional power of football to reinforce familiarity and relevance. The execution was clean and impactful, with every detail carefully crafted to align with McDonald’s communication goals and the cultural tone of Panama’s market.
