This Christmas campaign was developed in collaboration with the client REY, who provided the storyboard, visual assets, and still renders of their custom-designed Santa Claus character—created externally through their creative partners. Far from being a generic mascot, this Santa was central to the brand’s holiday identity and served as the face of the promotion for Maria-brand Christmas cookies.
My role was to bring Santa to life using AI-driven animation techniques, always respecting the client’s brief and the visual materials they supplied. I was responsible for animating the character and producing all motion graphics across the campaign, ensuring each piece aligned with REY’s festive messaging and brand tone.
To generate expressive poses and dynamic movements for Santa, I developed tailored prompts that allowed us to create variations quickly and efficiently. This approach replaced traditional 3D workflows—such as modeling, rigging, and rendering—resulting in faster production times, reduced costs, and high-impact visuals that resonated with the audience.
The animated assets were designed to integrate seamlessly into REY’s holiday promotions, enhancing visibility while maintaining the integrity of the broadcast content. It was a privilege to contribute to a campaign that combined creativity, innovation, and shared vision, always in close alignment with the client’s goals and the spirit of the season.
Client Story Board, they send the material and the design
Animation created with ai
Animation created with ai
Animation created with ai
L render, motion graphic by me powered by ai animation