I worked as part of the production crew for Ricardo Pérez, the official representative of Toyota in Panama, during their largest corporate event of the year: Impulso 30. This annual convention brings together all company collaborators to present the organization’s updated values, strategic direction, and goals for the coming years.
I was hired through Topline, joining the core production team led by Armando Guerra and Johana Chamorro. The event’s conceptual and narrative guidelines were developed by Star 5, and my role was to create all motion graphics used throughout the convention. This included visual support for keynote presentations, animated content for stage screens, brand‑aligned transitions, and the overall visual identity that connected the event’s messaging with Toyota’s corporate vision.
My contribution ensured that the event’s communication was clear, dynamic, and visually cohesive, supporting the storytelling and enhancing the experience for hundreds of attendees. Impulso 30 stands as one of the most significant corporate productions of the year, and being part of its creative and technical execution reflects my ability to collaborate with high‑level teams and deliver impactful visual work for major brands.
